Financing - a route to increased sales.
The former Televerket (the Telecommunications Administration) seeks the permission of the Riksdag (Swedish parliament) to establish its own finance company. The principle argument was that this would lead to increased sales.
The Riksdag denies the application.
Televerket assures the Riksdag that the planned company would work solely with Televerket's own investments. The proposal is approved despite certain misgivings among politicians. Televerket enlists the assistance of Merkantil Leasing in establishing Telefinans.
Operations gradually broaden. For example, it becomes possible for Telefinans to finance all equipment delivered by Televerket.
All agreements to Telefinans
Telefinans acquires a stock of about 23,000 agreements from Televerket. The transactions create a certain degree of disorder due to insufficient administrative capacity.
The company starts to build up a sales organization to be able to actively process Telia's sales force. The cooperation with Merkantil Leasing is phased out.
Telefinans opens local offices in Malmö and Gothenburg. Subsidiaries Sergel Inkasso and Teletrading are also launched.
Packaging forms the foundation for successful business
Telefinans secures authorization as a finance company. It becomes possible to finance Televerket's network solutions. The company launches packaged leasing solutions including hardware, network solutions and service. This concept quickly achieves considerable success.
The company starts its Finance School, where Televerket personnel learn to sell more by offering solutions from Telefinans.
Telefinans establishes the subsidiary Telia Card, offering credit card services to business travelers.
Televerket changes name to Telia.
Conquering the Nordic region
Telia establishes Telia Handel, a network of independent companies selling Telia's products and services. Telefinans establishes a team to support Telia Handel and is thus able, for the first time, to finance solutions not delivered by Telia.
Telefinans establishes branch offices in Denmark and Norway.
Telefinans changes name to Telia Finans and is organized directly beneath Telia in its new Financial Services business area. Sergel Inkasso changes name to Sergel Kredittjänster and becomes a sister company to Telia Finans.
Telia Finans opens a branch office in Finland.
The company commences development of Entré, a web-based sales tool for suppliers and customers.
Two business areas are created: Telia Partner and IT Partner.
The IT Funding team is established to support partners with their own sales forces.
The Finnish branch office is phased out.
The company is split to form two new companies: Telia Credit and Telia Finans.
International finance company De Lage Landen acquires Telia Finans.
Telia Credit secures permission to conduct financing operations. It also changes name to TeliaSonera Finans AB.
The company establishes a new brand platform, with a strategy adapted to the guidelines applied by the TeliaSonera Group. Three new logotypes are launched: TeliaSonera Finans, Telia Finans and Sonera Rahoitus.